I love plum scents and they are difficult to find and often don't smell like true plum. This is fantastic! Will definitely be a regular in our lineup!

My parents sometimes buy plum and this smells exactly like it! It's not really sweet like the inside, but a bit fruity and sour like smelling the skin of the fruit.

I can't comment on how long the scent lasts because I haven't used it yet, but given my experience with peach gardenia I expect this to be extremely potent and long lasting.

(This is also lip safe up to 1.93%... so if you're looking for a unique type of lip balm... 👀👀)

I absolutely love this fragrance. It's great by itself because it's a true plum scent, but it's even better as a blender with other fruit scents